Test Drive-In

FIAT  ISOBAR Sao Paulo / Brazil

The mission was simple - get people to meet the new Fiat Toro and book a test-drive. So we picked the one place where people already sit inside a car, staring at a screen — the drive-in theatre — and turned the commercial itself into the test-drive.

Before the film, our character spoke straight to the audience's pockets: 

"OK, Google — www.testdrivein.com."

Phones woke up on command, opening a 360° tour of the Toro's interior right there in the car, while the radio walked through every feature in real time. No app to download, no salesperson to dodge — just a voice, a screen, and a button to book the real thing.